ABOUT THE CHANNEL
Dating Black is a BET UK original show which centres around thought-provoking discussions on love, healing and transparency. Be A Bear helped launch S1 & 2 of Dating Black on the BET International YouTube channel.
BRIEF
Our team was tasked with launching season 1 and 2 of Dating Black on the BET International YouTube channel with a focus on views and engagement.
OUR APPROACH
We thoroughly enjoyed collaborating with BET on this insightful and captivating series. Our role involved close collaboration to craft and execute a successful launch strategy on YouTube. This encompassed meticulous fine-tuning of titles and descriptions to enhance SEO, strategically agreeing on posting times, and creating eye-catching thumbnails for optimal performance. Throughout the series rollout, we provided invaluable insights, enabling us to learn and implement lessons on the go.
PERFORMANCE
As a new show that was trying to build rapport among viewers, there was high engagement among viewers with a high level of comments, likes and shares. In 2022 Dating Black S1 accumulated over 1 million views and in 2023 S2 also accumulated over 1 million views.
