BRIEF
This year we ran the Isle of MTV live stream on MTV UK.
STRATEGY
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With a combination of organic and paid strategies we aim to increase brand awareness across their social media channels, we have already seen a huge impact on both Instagram and TikTok.
OUR APPROACH
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After winning the account, we began by setting the foundations and creating a road map that we wanted a user to follow in their journey with the brand. Focusing on every touch point a user might have, from landing on the website for the first time through to abandoning their purchasing journey. Throughout this process, we are working to simplify and condense the flows in place so that they work together effectively and efficiently.
PERFORMANCE
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14.5 Thousand total views
11:01 Average watch time
575 Average concurrent views
