MTVLA

The focus was on finding shows and formats that would be of most interest to the channel’s audience, but that would also meet the brand’s objectives. It was also important to maintain a regular frequency of publications that were relevant to our audience. In addition, optimizing the videos for the platform in all its different layers was essential to achieving these objectives.

Focusing and optimizing for SEO, adapting the content for ads, improving the structure/construction of the videos, or improving the visual identity, were some of the strategies taken.

The focus was on finding shows and formats that would be of most interest to the channel’s audience, but that would also meet the brand’s objectives. It was also important to maintain a regular frequency of publications that were relevant to our audience. In addition, optimizing the videos for the platform in all its different layers was essential to achieving these objectives. Focusing and optimizing for SEO, adapting the content for ads, improving the structure/construction of the videos, or improving the visual identity, were some of the strategies taken.

From Q4 2021 to Q3 2023:
+3,400 videos were published, generating a total of +856M Views,
6.7B Impressions,
+39.9M of Watch-Time all in organic traffic.