ABOUT THE BRAND
Nickelodeon and Nick Jr are American television channels owned by Paramount Global. Some of their most popular shows include Paw Patrol, Blaze, Blue’s Clues, Transformers, SpongeBob SquarePants, Kamp Koral, The Loud House, and The Patrick Star Show.
BRIEF
Our team was tasked with managing and growing 26 Nickelodeon channels, including localising content and ensuring accurate tracking of all digital assets posted natively on YouTube. Additionally, we were responsible for continually testing and optimising schedules to maximise performance.
OUR APPROACH
We achieved outstanding results for Nick and Nick Jr through extensive testing and effective process implementation. We established a “Delivery Warehouse” to manage the distribution of approximately 160 pieces of content each month, spanning 14 core languages.
PERFORMANCE
In 2022, at a time when entertainment brands were experiencing declines in viewership following the pandemic viewing peaks, we achieved a record-breaking year for Nickelodeon. We managed to increase their organic YouTube viewership and improve most other metrics significantly, even though we published less content. This included a 37% increase in views, 55% increase in watch time.
