Woo

Woo is a feel-good shopping concept and media platform aimed at Gen Z and millennials. Its mission is to turn generation anxiety into generation zen through wellness-focused products and content. Established by ITV, Woo makes wellness discoverable, aspirational, and culturally relevant—through the lens of entertainment, products, and storytelling.

The brief was twofold; one aspect was to successfully assist in marketing the launch of their online store, while the other was to grow their audience by expanding the reach of their content.

We conducted a series of targeted campaigns on Meta, TikTok, YouTube, Taboola, Outbrain, and Snapchat. These initiatives allowed us to generate significant awareness and clicks for Woo. They revolved around specific events such as the store launch or their Valentine’s campaign, as well as ‘always-on’ campaigns that consistently promoted Woo’s essence through articles and other strategic approaches.

We achieved nearly 10 million + views across the brand campaigns and 700,000+ clicks directing individuals to the shop.