uTure is a brand new gaming TV show, presented by YouTube and hosted by world renowned YouTuber Ali-A. Launched in May 2022, it's aim is to unearth the next big, global, gaming content creator.

The show is young, fresh and energetic and is centred around inclusivity and community. Along with the main objective of the show being to look for the next big gaming creator, the winner will also be taking home $100,000 to kick-start their career and a life-time of advice from reputable YouTubers from around the world.

The Background

uTure came to us looking for a digital solution to raise exposure and awareness about their new platform, to invite viewers to get involved and to essentially build their digital presence and create a loyal gaming community based around the show.

Naturally, providing digital solutions is the backbone of our company and we took on this task with a positive, thoroughly planned strategy.

What We Did

From the get-go, we established uTure’s brand identity whilst corresponding closely with the uTure team and created a tone of voice which has resonated throughout the launch of its digital presence.

We constructed a detailed social strategy, including both socials, email marketing and YouTube community posts, with assets made by our talented design team.

These assets range from hand-drawn images to digitally animated GIF’s and cut-down social videos, which encapsulates uTure’s identity.

The Results

We exploded the uTure social channels:

118K content likes in the first 3 months of launching digital platforms
12.6k new followers gained across socials in the first 3 months of launching
Custom-made brand assets with overall 88.9K engagements since launching and an average engagement rate of 7.16%

And drove mass success for their YouTube channel:

123,400+ subscribers in 3 months
3,451,000+ video views in this period
166,100 watch hours on YouTube