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ROAR | 02/08

The week in digital marketing.


Welcome to this week’s ROAR - taking a look at the digital marketing news, trends and happenings that caught our eye this past week.



Which is the best cola on the market? A question that “influencer” Chabuddy G is determined to find out in Pepsi Max’s latest Taste Challenge ad. The ad features comedian, Asim Chaudry, who acts as an aspiring social media influencer, taking to the streets of London to find out the popular opinion - check it out below:




Pantene challenges beauty norms with their recent #powerofgrey campaign, celebrating and encouraging individuals to embrace their natural silver locks. The campaign features woman sharing their grey hair journeys and asks viewers to question beauty norms and associations around “going grey.” Influencers have also started to pick up on the campaign, sharing their personal hair journeys on Instagram. Check out the campaign video below:





SONOS and IKEA have challenged themselves to find a more innovative, yet subtle, way to bring sound into the home. The result? Speakers that double up as furniture of course! Meet SYMFONISK - a new collection of wireless speakers from SONOS and IKEA that also serve as a lamp and a multi-purpose shelf. The creation of this new product involved teamwork, negotiation, prototyping and repeat testing - bringing two entirely different fields together to come up with the ingenious design (see below). Read more about the process and how the two companies worked together to create the SYMFONISK here.






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Planning is the first step in any successful campaign.

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