The week in digital marketing.
ROAR. Check out our pick of the best marketing happenings across the web over the past week below, and as always, see a very lovely photo of a bear above.
Camden Town brewery’s newest, “fresh as hells” campaign celebrates their innovative approach to beer brewing in the company’s biggest investment in advertising to date. Honouring its fresh taste, the ATL works to capture the sensory flavour of feeling ‘fresh,’ from depictions of freshly squeezed OJ to fresh bedding and produce - with a Camden twist. Read more about the campaign here.
According to new research from Mobile Marketer, Instagram influencers across travel, beauty, fashion, food, lifestyle and sports & fitness have all seen audience engagement drastically fall, with engagement rates of organic posts decreasing from 4.5% three years ago to 2% in 2019. Sponsored posts still tend to generate higher engagement rates due to the preferences of Instagram algorithms and higher quality content, however, the sheer amount of sponsored posts that crowd Instagram is resulting in influencers and marketers having to rethink their strategy around their organic content in order to avoid being lost in the noise. Read more about this topic here.
Fever-Tree is helping you to perfectly pair your G&T with their summer long campaign aimed to raise the awareness of its flavour-filled range of crafted premium tonic waters. The ATL campaign is visualised t hrough the brand’s fresh new identity and circulates its unique pairing wheel, matching the flavour profile of your preferred gin to it’s perfect tonic counterpart. Feeling thirsty? Read more about the campaign here.
Dutch airline KLM asks consumers to “fly responsibly” in their latest ad which marks the airline’s 100th anniversary. KLM calls on consumers to consider the environmental impact of flying and suggests alternative modes of transport where necessary. Check out the full video below.