ROAR 19/7

Take a look at the most up-to-date digital marketing news, trends and happenings that we thought deserved a ROAR this past week.

It’s official, Instagram has trialled out its new ‘no likes’ update in Australia, attempting to relieve the pressure on digital users.The Facebook Australia and New Zealand director of policy, Mia Garlick, explains that by removing the total number of likes on photos and viewings of videos on user feeds and profiles, individuals will feel more comfortable with sharing content that they love and expressing themselves without the worry of feeling judged. However, despite changes to the front-facing app, the update won’t affect measurement tools for business and creators on Instagram, where all likes and engagement metrics will remain available. The trial was launched only yesterday and is planned to expand across New Zealand, Japan, Ireland, Italy and Brazil. Read more about the update here.


What will I look like when I’m 80? FaceApp’s image aging tech has answered all of our aging concerns with their new image aging tech. For some of us it looks hopeful, but for most of us it certainly does not. However in recent news, there has been growing concerns about Russian involvement, with the FBI called in to investigate due fears that the service could pose a security risk to users. The developers of this now viral app dismiss US senate minority leader Chuck Schumer’s claims, stating that most images are deleted from the servers within 48 hours, and with 99% of users not logging in, data cannot be saved. Read more on the drum.


Everyone loves emojis, apart from when someone accidentally slips a 🍆into a Whatsapp…

This week we saw “World Em oji Day”. Yep, that’s a thing 😱Adobe saw this as the best time to release their new Emoji Trend Report, which highlights the power of the visual font.

According to their research, 81% of emoji users find people who use emojis “friendlier” and “more approachable”, and 64% of users would be willing to authorise a payment with an emoji! 💸

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