The week in digital marketing.
Our weekly ROAR is back, taking a look at the recent digital marketing news, trends and happenings that caught our eye this week. Carving out effective digital strategies within the ever changing digital space involves a deeper understanding and acknowledgement of popular online content, so we make sure to stay on top of our game when it comes to engaging content that really ROARS.
1954 saw the introduction of the International Advertising Film Festival, set up by a group of cinema and TV advertising contractors who decided that the art of advertorial filmmaking deserved recognition. 65 years later, this festival lives on as the Cannes Lions International Festival of Creativity and encompasses 27 different categories, including digital. Read more about how culture and tech are changing brand experience at Cannes Lions here.
Thursday saw the final day of the festival, concentrating on brand responsibility, celebrating the best advertising initiatives around four main themes: the environment, solidarity, human rights and education.
Reflecting the public’s growing environmental concerns and their consequent sustainable consumption choices, brands are brushing up on their green credentials in order to shine light on key issues to hopefully make a positive change. Brands such as Ladbible, Lego, Lush, Ikea, Who Gives a Crap and Lacoste have all released environmental and sustainable campaigns that have won the popular vote in recent years; take a look.
More recently, Oatly - who we love - posted a recent Instagram photo this week, showing their astounding contribution to the reduction of greenhouse gas through their oat drink sales.
Pretty amazing right?!
To round off the week, on this summer solstice, we saw Dunkin’ diverge from doughnuts to drinks, releasing their first caffeinated ‘human chargers,’ consisting of a blend of coffee and espresso they’ve named: ‘a shot in the dark.’ So, in case you’re in need of a recharge on the longest day of the year, no stress, Dunkin’ has got you covered.