The week in digital marketing.
Our weekly ROAR is here. A look at all of the digital marketing news, trends and happenings that caught our eye in the week just gone. We are constantly watching what audiences are reacting to in order to learn more about the digital space. Everything we see online helps us build a greater understanding of a landscape which is always changing. We use this knowledge to help develop effective strategies to grow online businesses and audiences.
Here’s what we liked the look of this week:
Cult magazine The Face, originally launched in 1980, has been reborn in 2019. The magazine has just launched its first ever online platform (which looks really great) following a series of brilliant animated teasers on socials by the likes of Convoy, Jace Harrison-Crowley and Safwaan Motara. Visit www.theface.com to read their feature article with Octavian and take a look at a few of the trippy animations below.
The Face will release a quarterly print magazine starting in autumn 2019.
Carlsberg has updated its notorious slogan ‘probably the best beer in the world’ to ‘probably NOT the best beer in the world’. The move is part of a larger strategy in which the brewery has relaunched the beer as a more premium Danish Pilsner. The self deprecating campaign has also seen a version of Jimmy Kimmel’s ‘Mean Tweets’ with Carlsberg staff reading out harsh criticisms of its beer, and promoted Tweets on the official Carlsberg account from customers saying things such as "carlsberg tastes like stale breadstick". Have a read about it on The Drum.
Beats By Dre has launched a star-studded new ad for its totally wireless Powerbeats Pro earphones. The clip features 17 of the world's biggest sports stars including Simone Biles, Anthony Joshua, Serena Williams, LeBron James, Eden Hazard and Owen Farrell. Directed by Hiro Murai (a prolific music video director who has worked with the likes of Childish Gambino, Earl Sweatshirt and Flying Lotus), the high intensity clip sees the product stay centre frame while the array of sports stars do what they do best. Check it out below:
A new ad from Pornhub is aiming to teach its viewers about the birds and the bees with the launch of a channel devoted to ‘bee porn’. The channel is in partnership with Operation Honey Bee and The Center for Honeybee Research with funds from views going to both organisations. Created by BETC Paris, the clips featured on the channel see classic porn scenarios recreated by some very kinky bees who are voiced by a selection of Pornhub stars. Take a look at the launch video below: