The week in digital marketing.
Welcome to ROAR, a weekly round-up of digital marketing news, projects and innovations that have inspired us, impressed us, and made us take notice.
We are obsessed with success, and to make sure we're always on top of our game we watch audiences, trends and momentary memes to learn how to drive revenue in a landscape that’s changing every single day. ROAR is an insight to what we are keeping a close eye on.
Digital giants Facebook and Google are set to get even bigger in the years to come, with their share of the online ad market in the UK set the rise to 65% by 2021. Interestingly though, Instagram is the platform predicted to have the biggest rise in digital ad revenue with its share almost doubling by 2021. Read more about it on Campaign.
With the UK still no closer to agreeing a deal to leave the EU, the opportunity is there for brands to join the conversation and make light of the ongoing saga. Marmite has done just that with a brilliant breakfast spin on potential Brexit deals which was shared across their socials.
Barry Lowenthal of The Media Kitchen has contributed an article to The Drum which looks at the rise of direct to consumer marketing. It implies consumers no longer discover brands and it is now in fact brands who discover their customers through predictive analytics and data analysis. It's an interesting read and a tribute to how effective digital marketing is becoming. Read more about it on The Drum.
It’s been a busy week for Apple. At their keynote event on Monday they announced details of a range of subscription services, including gaming, news and a TV subscription service with the focus on original programming. They also unveiled a Goldman Sachs and Mastercard backed credit card simply dubbed the Apple Card. Apple's innovations often have a huge effect on the digital landscape, so we'll be watching closely to see how audiences interact with these new services. Read more about it on The Verge.
Google has launched a new campaign to highlight how their range of services can provide help in everyday life. They have put together a series of ad spots featuring some great user generated content to highlight things such as Google Shopping, Google Translate, Google Drive and more. Take a look at a couple of our favourites below.