The week in digital marketing.
Visa has launched a new campaign focusing on the 2019 Women’s World Cup. Titled ‘One moment can change the game’, the inspirational clip sees a series of meaningful moments played out by a number of women on and off the pitch. It’s an emotionally stirring piece and serves to further build anticipation for the biggest women’s sporting event of the year. Take a look below.
Last week Instagram began testing a new ’no likes’ feature in Canada. The feature hides all public likes across the platform, with Instagram saying they want followers to "focus on the photos and videos you share, not how many likes they get." We're fans of the concept, and we’re very interested to see how it goes down with people in Canada. The change could mean focus shifts onto the quality and vision of the creative from brands, rather than choosing content purely to get likes to appear to be more popular than competitors. Read more about it on The Verge.
File-sharing platform WeTransfer has released a new campaign encouraging its users to get off their computers and go out and experience the real world. Although it may sound counterintuitive for WeTransfer to be telling their customers to get off their computers, the clip titled ‘Please leave’ is more about inspiring creators to get out there and create. It’s a clever angle and it’s well worth a look below.
At its recent F8 conference, Facebook announced plans for a big redesign of its desktop site and core app. The changes will see the design move more inline with Instagram, with focus shifting away from the Newsfeed and moving towards Groups. Facebook has said the design will be "simpler, faster, more immersive", and by the looks of the screenshots released so far it does indeed look like a clearer and cleaner page. We’re not so sure Stories will take off on the platform like it has done for Instagram, but Facebook are most definitely trying to push for people to make use of it, placing it prominently at the top of the newly designed newsfeed. Read more about it on Tech Crunch.