The Juice is worth the Squeeze
PRESS London is one of the UKs fastest growing health and wellness brands. In 2018 they wanted to grow their direct to consumer sales channel and grow a database of returning customers.
PRESS had a great content hub with their online magazine, The Squeeze, but it needed more readers. We planned an ongoing organic and paid strategy to capture new readers, spark their interest in health and wellness and eventually convert them.
By working with organic and paid closely together, we created ad content that we knew worked with our audience organically. This meant our adverts performed better than expected, and converted more customers.
We consulted across the development of their ecommerce channel, developing a digital marketing structure that's supported their growth.
Reach of Paid Social Campaigns
Returning Customers (Quarterly)