H3ROW

H3Row is an endurance challenge team who are aiming to row the Atlantic Ocean in 2025, as part of the Talisker Whisky Atlantic Challenge from La Gomera to Antigua. They are aiming to be the fastest as well as the youngest trio to row the Atlantic. They are also aiming to raise money for a conservation charity. In order to do this, they require significant support from sponsors.

H3Row approached Be A Bear to assist with their brand identity and growing a strong social following, using our expertise across organic socials and creative. Our aim was to give them a strong, clean, trustworthy brand identity that would further entice sponsors to joining the cause.

With the stream of corporate sponsors expected to start viewing the site, keeping the design simple and direct was key in ensuring they were led to the important pages. Overall, our focus was to achieve a brand identity that not only felt sophisticated, but could highlight the youthfulness and adventurous qualities of the H3Row team.

With branding, it’s always important to think about potential opportunities, and how the brand can adapt. We kept this in mind with H3Row by creating a logo that could change depending on the team’s focus. Let’s keep an eye out for H3’s next challenge, perhaps H3Climb, H3Run?