Edgard & Cooper
CRM Strategy
ABOUT THE BRAND
Urban Legend are on a mission to take the junk out of junk food. They use ingredients found in roots, pears and melons to replace sugar, and spirulina to make their Bubblegum Burst blue, creating an unbelievably better for you bakery.
BRIEF
We are working with Urban Legend on building brand equity around their healthier doughnuts, with the use of social media.
WHAT WE HAVE DONE
With a combination of organic and paid strategies we aim to increase brand awareness across their social media channels, we have already seen a huge impact on both Instagram and TikTok.
PERFORMANCE
Stand out stats for the first month:
TikTok – 237.59% increase in followers, 8.57% increase in reach, 39.18% increase in engagement
Instagram – 252% increase in followers, 75.8% increase in reach from boosted posts, 268% increase in engagement rate
237%
increase in TikTok following
75.8%
increase in Instagram reach
Clients
Approved Partner
Audience Obsessive, Culturally Engaged
We are strategic, analytical, and conscious, whether it is about a single moment or a global movement. Founded in 2018, we are a 360o strategy agency that focuses on driving solutions for any brand in the digital space and we get brands to where they need to be.
