Edgard & Cooper
CRM Strategy
Context
We were working with ILLVZN to establish the brand after a rebrand and supercharge sales via digital advertising and email marketing. The 2022 Black Friday weekend put our team to the test with lofty sales targets and a limited collaboration with The Edit LDN.
Brief
ILLVZN contracted us to audit and create an optimised digital advertising and email marketing strategy, focusing on brand awareness post rebrand and increasing sales and ROAS. In November 2022, the brand approached us to work on a limited collaboration launch with The Edit LDN, on top of their Black Friday activation.
Strategic
Approach
After starting our digital advertising activity in September 2023, we achieved great results for the client utilising a combination of paid advertising and email marketing.
In November 2022, we leveraged all insights from the previous months to push an exciting collaboration with The Edit LDN and the brand’s Black Friday campaigns to new heights in performance.
We achieved incredible success for the brand, selling out the collaboration in less than 3 days and hitting at almost double their sales target for Black Friday.
Performance
280% increase in orders (YoY)
378% in revenue (YoY)
52 ROAS on Meta
282 ROAS on Google Ads
30% of all revenue from email
3 days to sell out limited collection with The Edit LDN
52X
ROAS on Meta Ads
282X
ROAS on Google Ads
Clients
Approved Partner
Audience Obsessive, Culturally Engaged
We are strategic, analytical, and conscious, whether it is about a single moment or a global movement. Founded in 2018, we are a 360o strategy agency that focuses on driving solutions for any brand in the digital space and we get brands to where they need to be.
