Edgard & Cooper

Eating is one of life’s simple joys for our furry friends which is why Edgard & Cooper use real food for real flavour. They are on a mission to treat nature’s ingredients with respect, making food that’s naturally healthy, full of flavour and perfect for every pet.

Edgard & Cooper approached us to put together a proposal on how we would approach email automation for their brand that spans across 13 countries and 6 languages. Having quite a large number of flows already active within their account, we performed an account audit and put together a strategy that focused on the end user and how to best drive conversion through education. 

After winning the account, we began by setting the foundations and creating a road map that we wanted a user to follow in their journey with the brand. Focusing on every touch point a user might have, from landing on the website for the first time through to abandoning their purchasing journey. Throughout this process, we are working to simplify and condense the flows in place so that they work together effectively and efficiently.

When starting, there were over 100 flows live in the account, this has now been significantly reduced and to date, we have set up an established 3 key flows with more in the pipeline. Within a 3 month period, our flows have driven 35% of total flow revenue.