Edgard & Cooper
CRM Strategy
Brief
In 2021 we were approached by Paramount (formally ViacomCBS International) to manage their global YouTube presence. This was a roster that spanned pre-school, kids, youth and adult brands, from Paw Patrol and SpongeBob through to Catfish and Pimp My Ride.
At the core of Be A Bear is a strong understanding of culture, which allowed us to find and develop local talent to lead the channel and community management of 6 key territories (UK, France, Germany, LatAm, Brazil and Asia) and expand our remit through Nickelodeon to a further 9 languages (Dutch, Italian, Russian, Arabic, Bahasa, Japanese, Ukrainian, Kazakh and Korean).
Strategy
We knew that the best way to understand a culture is to immerse ourselves in it, so we built a team that not only understood local markets, but also loved the content they were working on.
From understanding all the characters in an iconic kids show (like PawPatrol) or the niche Geordie shore references, we immersed ourselves in the universe of Paramount entertainment. This meant that the team could understand the audience, react to their comments, and tailor social and posting plans to support them in turn.
Key Events
Our team became the go-to support for all key events that needed Digital support. This includes:
MTV EMAs 2021
MTV EMAs 2022
MTV VMAs 2023
Top Gun Maverick Live Launch
Performance
46 Channels managed
2.2 Bn Impressions in 2022
2Bn
Views
46
Channels Managed
Clients
Approved Partner
Audience Obsessive, Culturally Engaged
We are strategic, analytical, and conscious, whether it is about a single moment or a global movement. Founded in 2018, we are a 360o strategy agency that focuses on driving solutions for any brand in the digital space and we get brands to where they need to be.
