Edgard & Cooper
CRM Strategy
BRIEF
After securing funding successfully appearing on Dragon’s Den, Laura & Kelli from Solar Buddies had their work cut out for them. They needed to relook at their business and the activities they had in place ahead of their episode airing on TV.
As they are a small close-knit team, our brief from the team was to step in and relook at their email marketing activities, ensuring they were up to scratch in the build up to the increase in website traffic.
OUR APPROACH
With the influx of users expected to arrive on site, we took a step back to analyse what they had in place and where we could step in to improve and maximise on opportunities. First up, we migrated their email over to Klaviyo – our agency approved partner, and the best option for their business.
Following this, email automations were next on the list. As they had nothing in place previously, we worked to set up the foundations – ensuring we were connecting with users at key stages. Unlike manual campaigns, email automations run in the background and provide personalised and more relevant content based on a user’s journey with your brand.
Performance
77% of email revenue is attributed to the flows we set up
34.4% average open rate
2.81% average click through rate
80% of email sign ups from home page pop up
77%
Email Flow Revenue
34.4%
Average Open Rate
Clients
Approved Partner
Audience Obsessive, Culturally Engaged
We are strategic, analytical, and conscious, whether it is about a single moment or a global movement. Founded in 2018, we are a 360o strategy agency that focuses on driving solutions for any brand in the digital space and we get brands to where they need to be.
