Paramount

We were approached by Paramount (formally ViacomCBS International) to manage their global YouTube presence, growing their international brands, from MTV to BET.

Paid Channel Management Community Mangement

Brief

In 2021 we were approached by Paramount (formally ViacomCBS International) to manage their global YouTube presence. This was a roster that spanned pre-school, kids, youth and adult brands, from Paw Patrol and SpongeBob through to Catfish and Pimp My Ride.

At the core of Be A Bear is a strong understanding of culture, which allowed us to find and develop local talent to lead the channel and community management of 6 key territories (UK, France, Germany, LatAm, Brazil and Asia) and expand our remit through Nickelodeon to a further 9 languages (Dutch, Italian, Russian, Arabic, Bahasa, Japanese, Ukrainian, Kazakh and Korean).

Strategy

We developed a deep

Performance

46 Channels managed
127 Billion impressions
7.6 CTR average
127 Billion impressions
7.6 CTR average

Awards

Drum PR Week
Cannes Lion

128Bn
Impressions
65%
Rev growth

“Working with Be A Bear is seamless – they feel like part of the team. We’ve enjoyed working closely with Lizzy on the EMAs and looking forward to continuing in 2023.

Amil Shah
VP, Paramount

Case Studies

Clients

Approved Partner

Audience Obsessive, Culturally Engaged

We are strategic, analytical, and conscious, whether it is about a single moment or a global movement. Founded in 2018, we are a 360o strategy agency that focuses on driving solutions for any brand in the digital space and we get brands to where they need to be.

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