Edgard & Cooper
CRM Strategy
Brief
In 2022 we joined a project to ensure that this was the best premiere in the world. We had to ensure that a moment on a sunny aircraft carrier in San Diego could be enjoyed by audiences across the globe.
Approach
We’ve been a preferred partner for MTV globally since 2021, and in that time we’ve supported livestreams from numerous events, including the European Music Awards, Isle Of MTV, Top Gun Maverick, and BTS.
Our approach to live is methodical and practised. We work closely with production teams and build a loose running order of events, which allows us to plan “community moments” through live conversations. We will create a crib sheet of comments to use, although our community managers are trained to communicate natural with their audience in whatever language is necessary.
Performance
4 Global Live Streams run by BAB
– Germany
– Brazil
– LATAM
– UK
Over 120 channels activated in promotion
On the night
Our team were locked into the live producers, allowing them to be prepped about any upcoming performances or changes to the running order. This meant that they could tease the audience with “what’s coming next” and communicate in real time about what’s happening on the ground. This allows people who aren’t physically there to have the best experience possible via YouTube.
Clients
Approved Partner
Audience Obsessive, Culturally Engaged
We are strategic, analytical, and conscious, whether it is about a single moment or a global movement. Founded in 2018, we are a 360o strategy agency that focuses on driving solutions for any brand in the digital space and we get brands to where they need to be.
